crm strategy

Applied Expertise
The Consultancy

The Pillars of
Applied Expertise

Business Operations
& Finance

		Sales & Marketing Pillar Information & Briefings These are available as downloadable PDF files and require Acrobat reader to view. If you do not have the reader installed please use the link at the bottom of the page to download it free of charge.
			Executive Briefings CRM & Call Centre Case Study Booklet Appointments4Business Constant Customer Feedback Customer ReActivation Service New Channels & New Technology The services of Applied Expertise the only independent consultancy in the field Publishing Systems & New Channels An overall look at the Applied Expertise approach New Title Planner A helpful checklist for a new publication/catalogue Brand Development & Strategy Maintaining brand performance in a multi-channel environment Process Benchmark Review Outlining our process to ensure you have a full understaanding of the systems and savings
			White Papers CRM in the Motor Industry The key elements of how CRM can benefit both Dealer & Manufacturer CRM in the Retail Sector Out-Sourcing Call Centre Work A viewpoint paper CRM needs IT & Marketing to work together Providing the steppingstones from the technology to your marketing. Outsourcing - Adding Value & Reducing Cost? As more companies look to outsource internal activities & processes, this paper looks at outsourcing as a means of improving business performance & questions some examples of current practice. The LITTLE BIG CUSTOMER BOOK How we really build relationships between Customers & Businesses A Consultants View of How to Transform Your Business The latest thinking from the consultants of Applied Expertise. A series of short white papers to start your thinking on what is possible today… CRM ESSENTIALS A Guide to Making CRM Pay
			Case Histories Sector: Food Manufacturing & Distribution Trade Telesales Capability for a Manufacturer of Cornish Pasties Sector: Manufacturing - Other Established Central Marketing Function & New Positioning & Corporate Identity for Major UK House Builder Establishing a CRM Programme for a Personal PC Manufacturer Full CRM Implementation Programme for the largest UK based PC Manufacturer Sector: Utilities Customer Acquisition for a Major UK Utility Supplying Electricity via Power Stations Sector: Distribution & Logic Corporate Marketing Strategy & Implementation for an International Electronic Components Distributor New Marketing Development & Mail Order Programme for a Mail Order Electrical Components Distributor Set Marketing Strategy then Re-Focus Business for Survival & Growth for a Major b2c Internet Shopping Channel CRM Programme for a Major Electrical Distributor Involved in Electrical, Industrial & PPE Products (Personal Protective Equipment)