The Pillars of
Applied Expertise
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Sales & Marketing Pillar Team
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Ian Rawlins
Consultant Partner
Retail & B2B
Software, Financial Services & Consumer Durables
Marketing & Customer Development
Ian Rawlins' full CV
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Tim Arnold
Consultant Partner
Retail, B2B & Wholesale
FMCG & Automotive
Marketing & Brand Development
Business Strategy
Marketing Technology & Organisation CRM
Tim Arnold's full CV
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Judy Lilley
Consultant
B2B & Consumer Direct Sales
Multi-channel & publications specialist
Publishing System Technology
Process Analysis
Judy Lilley's full CV
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The Applied Expertise team has hands-on expertise from top ten advertising agencies, major marketing services organisations and leading catalogue houses combined with the logic of management consultants. Transformed by the application of Creativity to lift the performance of the message through what we call Dynamic Re-shaping.
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